The sweet spot of the family picnic, a smile when you open your lunchbox, a big bowl of fruit salad on a Sunday afternoon—life just wouldn’t be the same without watermelon. Build on your shoppers’ love for this favorite fruit all year round—a large display of watermelons makes a big impression that’s hard to resist.
59% of consumers who prefer mini-melons will not switch melon types but will go to another store to buy them!
C.H. Robinson Consumer Panel, 2013.