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A sweet way to stay healthy® and grow your category.

Nothing is sweeter than taking a big bite of fresh, juicy watermelon, or savoring a thick slice of honeydew on a hot summer day. Bring this refreshing flavor to your customers year round with our MelonUp!® melons.


Our MelonUp!® melon growers from around the world know what it takes to grow the most flavorful and enticing watermelons, cantaloupes, and honeydews. Set your store apart by offering MelonUp!® melons—labeled with eye-catching, high-impact graphics your customers will be sure to recognize as a standard for consistent quality and taste.


Inspire shoppers with a worthy cause.

MelonUp Pink Ribbon Watermelon

Our MelonUp!® Pink Ribbon Watermelon program adds an extra layer of reward to an already sweet sales opportunity. Remind your customers that every sweet, juicy bite of a MelonUp!® Pink Ribbon melon helps to fund critical breast cancer research.


Did you know?

91% of consumers get peace of mind knowing that the products and services they buy support worthy causes.1 With each purchase, a donation is made to the breast cancer research initiative of your choice.


We bring advantage to the table. 

Add the value of our experience and expertise and you have a winning combination of high-impact packaging, innovative marketing support, and branded produce that shows customers you care about quality. Strong brands make a difference - and when it comes to the MelonUp!® brand, technology is our fresh advantage. Our patented TX-5 sorting system weighs each melon to guarantee uniform size and weight so that you can offer the best melons at the best price.


Fresh promotions 

• Dazzle your customers with mini or conventional watermelon serving ideas to help them entertain on the Fourth of July, or any holiday throughout the year.

• Showcase the many health benefits of eating watermelon during October Breast Cancer Awareness month. For example, watermelon is the lycopene leader in fresh produce—two cups contain an average of 18.16 mg (compared to tomatoes with 4 mg). 2


Let's talk fresh

1Cone Cause Evolution Study 2013