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The Evolution of Robinson Fresh® from our President
Bags of produce

The Evolution of Robinson Fresh® from our President

I’m proud of our company and our brand, which is why I am excited to announce that in 2021, many of our products will now feature our Robinson Fresh brand name in retail stores for the first time.

As we head into the new year, I want to reflect briefly on the journey we have all been on over the past year. First, I want to thank all of you, our customers, our employees, and everyone in the produce industry for your support in this challenging year. While we were tested in many ways, we rose to the challenge and together we were able to help keep the produce supply chain working smoothly. Consumers have leaned on the produce industry more than ever this past year to help fuel their families and we are proud to help provide fresh fruits and vegetables to them every day, not just this last year, but over the last 115 years of our company’s existence.

This is why I’m so proud to announce an evolution of our brand. We will now be a consumer brand, bringing our Robinson Fresh® logo to the forefront of our fresh products’ packaging. This evolution promises the same great fresh product you’ve come to expect from us and a continued commitment to excellence.

Since 1905, Robinson Fresh has been committed to and invested in the future of produce. With our deep expertise, our breadth of quality fresh produce, our unparalleled global supply chain capabilities and services, and our ability to deliver consistently, we’re helping to make the fresh category the absolute best it can be. We’ll continue to provide our retail and foodservice customers fresh ideas and solutions to help their businesses thrive both today and tomorrow, no matter the challenges they face.  We are committed to working to help feed families’ healthy lifestyles by offering the best in fresh for endless possibilities, creating nourishing meals that help their families thrive.

Here’s a brief video that highlights our fresh possibilities:

Thank you to all of our customers for supporting us the last 115 years and we look forward to evolving together with all of you in the future. If you have questions about what this means regarding our continued work together or how to get your hands on our latest products, reach out to your account manager or visit www.robinsonfresh.com.

Michael Castagnetto

Michael Castagnetto - President of Robinson Fresh

Michael Castagnetto is the President of Robinson Fresh. He has built and sustained relationships with growers, suppliers and customers with a goal of helping them build, develop and evolve their supply chains. Michael uses his almost 20 years of experience and knowledge to open up global perishable supply chains and continue to build relationships with those in the fresh produce industry. His specialty is complex supply chains with a focus on fresh produce and integration of logistics to drive growth for customers.
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