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Top 5 Ways to Know it’s Time to Celebrate Red, White, and Blueberries
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Top 5 Ways to Know it’s Time to Celebrate Red, White, and Blueberries

Despite their small size, there’s a lot to love about blueberries. As a superfood, blueberries pack in a ton of nutrition with fiber, vitamin C, vitamin K, manganese, and potassium. They’re versatile in use, compatible with many flavor profiles, a convenient snack option, and bursting with sweet goodness.

Blueberries, like strawberries and other berries, are largely in-the-moment purchases. It’s no surprise that these are an impulse purchase as the price and availability are impacted by the time of year. However, with peak blueberry season here, it’s time to make these tasty berries your part of your regular store habit.

Five ways to know it’s time to celebrate blueberries

Blueberries are perfectly delicious on their own, but they’re also a sweet, colorful addition to all kinds of meals and snacks. Here’s how you know it is the optimal time to purchase blueberries—from secret tips to retailer hacks.

1. Look for blueberries with complementary items

Blueberries are often displayed with complementary items from both inside and outside of the produce department to help shoppers envision more ways to enjoy them: with other fruits, oatmeal, cereal, salad ingredients, and baked goods.

2. Find opportunities to try out a new recipe

Simple recipe starters can often be found in stores with ideas on how to use blueberries with other produce items. For example, blueberry-banana-spinach smoothies, blueberry pancakes, or berry kebobs are perfect ideas, especially for impulse purchases. Retailers will put these recipe cards out near blueberries and other tasty pairings when the ripeness of blueberries is just right.

3. Select and store blueberries for peak freshness

Blueberries are a familiar commodity in the produce section, but it’s always good to have a reminder on how to select and store them. Pick up blueberries when they are a dusty blue color and wait to rinse them until just before eating.

4. Watch for blueberry displays up front

Retailers often use front-end displays to showcase the freshest and most abundant products at the front of the store. Seeing a blueberry display is a good indicator it is peak season—when supply is abundant and the berries are at the height of flavor.

5. Pair this superfood with other healthy choices

As a superfood, blueberries are often showcased next to other items that support health-conscious decisions. Use these natural pairings to create healthy and flavorful meals and snacks. And it’s not just healthy food pairings that can support wellness decisions, sometimes it can be the time of year. Blueberries are often found in abundance in the weeks following the New Year when many are looking for fast, easy ways to eat healthy.

The berry category is the largest grossing fresh category in grocery stores and blueberries make up over 25% of the category according to Top Trends in Fresh by IRI, ending in March 2021. Plus, blueberry sales have grown annually since 2011 in the United States. If you’re interested in learning more about a blueberries program with Robinson Fresh, let’s connect.

Kevin Zangs

Kevin Zangs - category manager, Robinson Fresh

Kevin Zangs is the category manager of berries for Robinson Fresh and has been with the company for over a decade. He works with strategic growers and vendor partners to help supply berries. Kevin attended Saint John’s University and is always looking for his next travel destination.
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