Trends of 2018: The Top 5 Freshspective Posts of the Year

Trends of 2018: The Top 5 Freshspective Posts of the Year

If you’re anything like me, by December you’ve already got your sights set on the coming year. As exciting as it is to contemplate what 2019 will bring, it’s almost as important to reflect what happened over the last 12 months.

Thinking about what we’ve accomplished and learned not only feels good, it can be the best way to set new goals, apply insights, and plan for the future. Here on Freshspective, we’ve captured some of the best posts of the year so you can reflect on the year in produce.

A Look Back: The Top 5 Freshspective Posts in 2018

Together, let’s rewind the year for a look at the top produce topics of 2018.

New Year, New Trends: 5 Produce Trends to Watch in 2018

There’s a whole lot to love about fresh produce. Consumers are clamoring to learn more about fruits and vegetables and the many ways they can be prepared and enjoyed. Accordingly, new trends are always around the corner. New trends for 2018 ranged from vegetable-centric cuisine and a focus on colors to herbs, broth, and Peruvian food.

5 Insights to Increase Supermarket Produce Sales

In an effort to help change the way traditional retailers and wholesalers think about their business, analysts with expertise in produce work to utilize data to paint pictures and create stories. Analyzing data is the best way to find insights that can help improve the bottom line. This post covers five ways insights can help affect profitability of fresh produce sales.

Sweet Knowledge: 4 Consumer-Aligned Strategies to Increase Melon Sales

Across demographics, consumers are buying melons—especially in households with children, and younger demographics are increasingly seeing melons as an “all-season” fruit. Robinson Fresh® conducted a survey with U.S. consumers to learn about who is buying melons and the varieties they select, and to gain insight into factors that impact their purchase decisions. Using their responses, we uncovered several opportunities for retailers to increase melon sales.

Here Come the Holidays: 5 Produce Planning Tips to Prepare for the Holiday Surge

When consumers make their list of holiday to-dos, many include planning their holiday meals. And that means they expect all of their favorite and requisite fresh ingredients to be readily available at the store. It’s up to us—the fresh produce industry, from growers to suppliers to retailers—to make sure produce arrives fresh and on time at stores, especially during holiday surges.

People in Produce: Meet 4 Robinson Fresh Employees on Produce Business’s 40 Under Forty List

Produce Business recognizes the produce industry’s top young leaders in their annual 40 Under Forty project. This year, four Robinson Fresh employees are included on the list. They, along with the other honorees, were selected for their professional accomplishments, demonstrated leadership, and contributions to the industry and their communities.

Final thoughts

As our industry continues to evolve, I’m excited to see what’s in store for 2019! And finally, thank you. Thank you for visiting and reading Freshspective. You help us make it a great place for fresh insights, market knowledge, and exchanging ideas.

If you’re looking to learn more about Robinson Fresh, you can always connect with one of our experts.

Liz Erickson Monson

Liz Erickson Monson - Senior Communications Manager

With expertise in communications and agriculture, Liz is on the Robinson Fresh marketing team as a senior communications manager. In her role, she is focused on media relations, social media and other external communication channels. She is also an editor for Freshspective. When Liz is not at work, she’s spending time outside with her husband and dog. 

Last Mile Programs Deliver for Seasonal Surges


Technology and consumers led 2018 and will again in 2019