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Leverage Omnichannel Trends to Drive Growth
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Leverage Omnichannel Trends to Drive Growth

December 18, 2020

In a stressful year, consumers crave convenient, hassle-free shopping experiences—especially for their fresh produce. It’s no longer just about creating positive experiences in stores or online.

Shoppers expect a seamless, integrated shopping experience across all channels. Because a truly omnichannel experience delivers a frictionless connection between physical and digital experiences, often it is key to achieving overall growth for your business.

Let’s look at some highlights of our recent webinar, Drive Growth by Improving Your Customers’ Online Shopping Experience, to better understand shopping trends affecting today’s environment.

Why omnichannel experiences are so important right now

The COVID-19 pandemic has driven consumers online. In fact, online food sales have grown+300% during the pandemic according to IRI. And while some ask if this move to digital shopping will last, your ability to deliver positive omnichannel experiences now could greatly impact your business down the road.

What are shoppers expecting from retailers online?

In-person grocery shopping is a sensory experience. Shoppers can see vivid colors, smell fresh scents, and feel the firmness of fresh produce they’re purchasing. In addition, the way items are displayed can spark inspiration. They’re looking for the same experience when they shop online.

How to meet your shoppers needs online

Recreate the in-store experience that shoppers crave in an online setting with our three pillars to omnichannel success: product, merchandising, and personalization. Best-in-class omnichannel retailers are focusing on these essentials.

What are proven ways to grow omnichannel business?

Organizations across the country must evolve to meet changing demand. Bill Price, vice president of fresh food at Associated Food Stores shares his experience with maintaining consistency from store to screen, expanding customer service to include texting, and other ways they’ve successfully strengthened guest loyalty.

Are you differentiating your business through omnichannel?

Online shopping has gone from a choice to a necessity very quickly. Now’s the time to differentiate the omnichannel experience you offer shoppers. To learn even more about your next steps to an omnichannel business, watch the full webinar recording.

With tailored, market-leading solutions, Robinson Fresh can help you reshape your produce category to win across any channel. Leverage an information advantage with our experts to learn more about our omnichannel capabilities.

Dana Klion

Dana Klion - Director of Omnichannel Strategy for Robinson Fresh

Dana Klion’s omnichannel expertise stems from multiple roles in the eCommerce and retail grocery space, from sourcing to merchandising to marketing. As director of Omnichannel Strategy for Robinson Fresh, Dana has been building digital tools and capabilities to support our customers and the development of their omnichannel approach. Her passion for the produce industry runs deep. She is a graduate of Cornell University where she earned her Bachelor of Science degree in the School of Agriculture for Applied Economics and Management.
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