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Green Giant Fresh

Fresh produce. Giant flavor.

Smooth and creamy avocados, and crisp green, asparagus—your shoppers’ will delight in the variety and flavor these vegetables can add to their everyday eating. Add the highly recognized Green Giant® Fresh brand, and your customers can feel confident you are offering the best quality. Our family of growers takes care to raise the most flavorful vegetables, so you can bring your customers premium avocados and asparagus, in peak condition, year round.

Green Giant® has a long history of bringing innovative products to the marketplace – from their frozen vegetable offerings to their ready-to-eat microwavable steam packs for fresh vegetables.


Not just for special occasions anymore—this gorgeous vegetable is becoming a common item on menus and in shoppers’ carts. Stock up on asparagus and offer everyday ways to serve this delectable vegetable—chopped raw on salads, grilled with butter and lemon, or added to a vegetable sauté.



Freshen up your fruit offerings with 100% Hass avocados–creamy, delicious, and versatile. Good for more than just fabulous guacamole, these tasty fruits can spruce up a salad or enliven a hamburger.


Dry Vegetables

Versatile in use and vibrant in flavor, cucumbers, peppers, squash, and eggplant are popular produce selections. These vegetables hit all the right notes whether they’re added fresh to sandwiches and salads, roasted and set atop pizzas, seasoned and stirred into soups, or stuffed and served as entrées.


Top it off with fresh!

Green Giant® is the only fresh produce brand featuring Box Tops for Education coupons. The #1 school fundraising program in the United States since 1996, America’s schools have earned $600,000,000 through Box Tops for Education!

We bring advantages to the table.

Add the value of our experience and expertise and you have a winning combination of high-impact packaging, innovative marketing support, and branded produce that shows customers you care about quality. Strong brands make a difference—and the Green Giant’s popularity among consumers is as impressive as his size—he was named number 3 icon of the 20th Century by Ad Age!
Ad Age, 1999

Did you know?

The avocado is a tree native to Mexico and Central America,1 classified in the flowering plant family Lauraceae along with cinnamon, camphor, and bay laurel.

Fresh promotions

Capture your customers’ attention with Green Giant® Fresh point of sale materials that really pop. From floor graphics and shelf talkers to channel strips and high-impact signage–your fresh offerings are sure to stand out in a crowd.


Let's talk fresh


Green Giant, the Green Giant character, and associated words and designs are trademarks of General Mills—used under license.

1 Chen, H.; Morrell, P. L.; Ashworth, V. E. T. M.; De La Cruz, M.; Clegg, M. T. (2008). "Tracing the Geographic Origins of Major Avocado Cultivars". Journal of Heredity 100 (1): 56–65. doi:10.1093/jhered/esn068