Robinson Fresh / Products / Brands / MelonUp!

A sweet way to grow your category

Nothing is sweeter than taking a big bite of fresh, juicy watermelon, or savoring a thick slice of honeydew on a hot summer day. Bring this refreshing flavor to your customers year round with our MelonUp!® melons.

MelonUp!® melon growers from around the world know what it takes to grow the most flavorful and enticing watermelons, cantaloupes, and honeydews. Set your store apart by offering MelonUp!® melons—labeled with eye-catching, high-impact graphics your customers will be sure to recognize as a standard for consistent quality and taste.



We bring advantage to the table

Add the value of our experience and expertise and you have a winning combination of high-impact packaging, innovative marketing support, and branded produce that shows customers you care about quality. Strong brands make a difference—and when it comes to the MelonUp!® brand, technology is our fresh advantage. Our patented TX-5 sorting system weighs each melon to guarantee uniform size and weight so that you can offer the best melons at the best price.

Fresh promotions

  • Dazzle customers with mini or conventional watermelon serving ideas to help them entertain on the Fourth of July, or any holiday throughout the year.

  • Showcase the many health benefits of eating watermelon during October, which is Breast Cancer Awareness month. For example, watermelon is the lycopene leader in fresh produce.

MelonUp® Pink Ribbon Watermelon Program

Inspire shoppers with a worthy cause. Our MelonUp!® Pink Ribbon Watermelon program adds an extra layer of reward to an already sweet sales opportunity. Remind your customers that every sweet, juicy bite of a MelonUp!® Pink Ribbon melon helps to fund critical breast cancer research.

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