The Omnichannel Retail Experience

Robinson Fresh / Services / The Omnichannel Retail Experience

Omnichannel solutions can reshape your produce department

Online shopping is growing faster than ever as consumers navigate shelter at home recommendations. In fact, FMI reports some staggering numbers about online shopping:

23%
of consumers are shopping online more now than before
42%
of consumers bought fresh produce online for the first time in 2020

Accordingly, today’s grocery consumers expect a seamless, integrated shopping experience across all channels. Whether shopping in-store or using ecommerce tools, convenience is key and the connection you offer between the physical and digital experience needs to be frictionless.

It's time to differentiate the omnichannel experience you offer shoppers. With tailored, market-leading solutions, Robinson Fresh can help you reshape your produce category to win across any channel.

line drawing of an apple

Product

  • Extensive image library
  • Comprehensive product descriptions
  • Pertinent education and guidance
line drawing of a package

Merchandising

  • Intuitive navigation
  • Accurate search terms
  • Fun browsing add-ons
lightbulb

Personalization

  • Complimentary item suggestions
  • Relevant specialty shops
  • Targeted promotions and ads

Omnichannel capabilities

Recreate the sensory experience for online shoppers

When buying fresh produce online, shoppers should never feel like they’re missing out on the sensory experience of shopping in person. Provide the consistent and accurate product information your shoppers crave for your entire portfolio or department.

  • 360° product views
  • Lifestyle photos
  • Flavor descriptions
  • Ripeness estimates
  • Origin/local information
  • Dietary guidelines
  • Recipe ideas and videos

Make shopping for fresh produce easy in any channel

According to our market research, 67% of consumers want the same browsing experience online as in stores. Deliver the consistency shoppers expect through merchandising and marketing support across channels:

  • In-store circulars
  • Floor displays
  • Product signage
  • Digital promotions
  • Digital advertising

Customize the experience based on consumer shopping profiles

Online shopping highlights personalization opportunities. By leveraging shopper data and consumer profiles, you can deliver a personalized experience.

With our help, you can identify the most attractive offers for different shopper groups and forecast for future promotions based on customer demand and buying trends.

Trending in omnichannel

shopper browsing on their phone

What’s important to omnichannel shoppers?

Use these market insights to better understand the expectations of your omnichannel grocery shoppers. Knowing what consumers want across all channels is key to delivering a positive experience—no matter where they choose to shop.

family unloading groceries at home

COVID-19 is changing consumer behaviors

During the coronavirus pandemic, 23% of shoppers report turning to online shopping more than before. Read more to learn how else COVID-19 has impacted consumer shopping behaviors and what it means for your business.