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The Advantage

Your success in fresh is our business.

We go beyond fresh produce to offer you an abundance of fresh solutions—from customer insights, marketing support and consumer trends, to category and inventory management. Solutions that can streamline your supply chain, from the ground up. As one of the largest produce companies in the world, we bring you not only produce in peak condition, but also valuable resources to grow your business and keep things fresh for your shoppers and customers.


Fresh insights.

Think of us as your resource for category insights, commodity trends and business analytics. We help you understand your competitors, determine trends that present opportunities for your business, and more. We are committed to your success in fresh.


Supply & demand success.

From growing strategies and proprietary seeds, to category and inventory management, we can help you succeed at all points along your supply chain. Using your data, we can offer recommendations on pricing, merchandising, quality, service issues, and more, offering you a clear picture of every step along your supply chain. Then, we can help you measure your effectiveness and track your success.


Marketing fresh.

High-impact packaging, engaging consumer promotions, and exciting in-store merchandising—we help ensure the fresh produce you stock entices your shoppers and increases cart rings. Fresh marketing programs can deepen customer loyalty, motivate employees, and, in the case of charitable efforts like our MelonUp!® Pink Ribbon watermelon program, share positive values with your shoppers.


Refrigerated transport and logistics.

We know fresh produce. Working in tandem with the larger C.H. Robinson network, we also deliver fresh produce, applying more than 100 years of specialized experience in refrigerated transport services, such as perishable LTL and intermodal, plus innovative solutions.


Designed to help you more efficiently bring fresh products to your customers, our strategically located Service Centers feature consolidation, repack services, cross docking capabilities, and import and export handling. For last-minute supply needs, DSD programs can save time, control costs, and help ensure you have the stock you need.


Let us combine forces for you, leveraging both our produce and logistics expertise to bring you efficiencies and streamline your entire supply chain. Learn more


Whether you are a small family store or restaurant, or a large retail grocer or restaurant franchise, Robinson Fresh® has fresh ideas and solutions just for you.


Let's talk fresh