Category Management

Robinson Fresh / Services / Category Management

Customized category and consumer insights

When it comes to sorting through numbers and understanding data on specific categories and consumer trends, turn to our category insights team. The recommendations and solutions they offer can streamline your supply chain, from the ground up.

Think of us as your resource for category insights, commodity trends, and business analytics. Our dedicated analysts can provide the information you need to better understand trends that affect your fresh produce sales. Their investment across regions and retailers quickly turns data into detailed insights and actionable recommendations you can use to grow your business.

Knowledge is power. Our category and consumer insights gives you the knowledge you need to make smart business decisions. We are committed to your success in fresh.

Fresh ideas

  • Merchandise product in stores
  • Understand market share information
  • Plan advertising budgets and timelines
  • Price product competitively, at the right time

Actionable recommendations

  • Product placement ideas
  • Pricing strategies
  • Promotion planning

Consumer insights

  • Shopping habits
  • Demographic differences
  • Purchasing decisions

Trending in category management

Insights to Build a Tropical Program for Your Business

With more than 30 different commodities, retailers are challenged to merchandise, price, and promote tropical items that enhance performance of the entire department. Key to tropical sales is the pricing of each commodity. Find out what other insights our research uncovered.

5 Ways Insights Can Increase Grocery Retail Produce Sales

Our commodity analysts use data to help change the way traditional grocery retailers and wholesalers think about their businesses. Applying the actionable insights we uncover can help impact profitability of your fresh produce sales.

Best of the Bunch: 4 Insights-Based Ideas to Drive Grape Sales

Consumers love grapes. There’s no question that grapes are delicious, convenient, and versatile. But we wanted to know what it is that impacts consumers’ decisions to buy grapes. To learn more about this topic, Robinson Fresh® conducted a survey with grape-purchasing U.S. consumers.